“I think this definitely marks a moment in YouTube history, because I’m pretty sure this has never happened to anyone on YouTube ever.” – Logan Paul, Vlogger and Asshole
YouTube celebrity, Logan Paul, has made millions through monetizing videos featuring himself and his cohorts behaving like raging assholes in various places, and through endorsements with companies like Pepsi and HBO. I personally don’t like watching people act foolish or be dicks, so I avoid watching Paul’s videos. However, for reasons which I will never comprehend, he has over 19 million followers. A few days ago during one of Paul’s trips to Japan his never ending quest for YouTube views, likes, money, and of course notoriety got the better of him (as it always does), and he decided to upload a video of he and his crew discovering the hanged body of a suicide victim in Aokigahara, often referred to as the “Suicide Forest.” Paul has a history of being a complete asshole all over the world, but he is extremely despicable during his trips to Japan. Watch Author and Vlogger, Yuta Aoki’s excellent commentary on the controversy from his YouTube Channel, That Japanese Man Yuta.
Following the backlash Paul issued an apology, and attributed his posting of the footage to his desire to “raise awareness for suicide prevention”, which anyone with common sense knows is bullshit. Make no mistake, Paul uploaded the video for the reasons I listed above, and if you have any doubts of that you can refer to his initial response upon discovering the body. He makes no mention of the seriousness of suicide, or the impact it has on the victims’ families and friends. However, he does mention how he has made “YouTube history.” Furthermore, if he wanted to raise awareness for suicide prevention he could have done so at anytime during his several years as an infamous YouTuber. He could’ve posted the following links to the National Suicide Prevention Lifeline, The American Foundation for Suicide Prevention, or the National Institute of Mental Health, which he didn’t.
Will Logan Paul lose endorsements? Well, I don’t understand why any company would want him endorsing their products in first place. His behavior is always repugnant, and It’s no secret YouTube only requires that certain users abide by the rules. For example, if you upload a video that promotes black love or pride, or videos of a particular political stance, not only will YouTube not allow you to monetize your video, but the company will often remove it. However, YouTube allowed Paul’s video to be viewed by millions of people, and the company didn’t remove it. Paul intentionally exposed millions of underage viewers to potentially traumatizing footage, yet he has suffered no repercussions from YouTube. We are now five days after the fact, and I have yet to read anything about any high profile companies terminating their contracts with him. Paul was insensitive and disrespectful to the suicide victim and his loved ones, but I’m sure there won’t be any consequences for his actions. Instead he’ll just be rewarded with more money and likes to promote his unconscionable fuckary.
If you’ve been contemplating committing suicide, or you know someone who is, please contact one of the following organizations for help:
1. National Suicide Prevention Lifeline
2. The American Foundation for Suicide Prevention
3. National Institute of Mental Health